With each change of season comes a new opportunity to advertise your business in creative and unique ways. Spring is the perfect time to provide clients and prospects with necessary items to help them take full advantage of the outdoors and the many activities associated with the warmer weather. This will allow your brand to stay on top of the public’s mind as they enjoy family barbecues, backyard picnics, graduation parties and many other events. We have compiled a list of our top picks to help you spring ahead of your competitors in 2021!

Umbrellas

Keep prospects protected with promotional umbrellas this spring. The benefit of providing these at the beginning of the season is that it will increase the likelihood of the product being used throughout the year. In many places, where “April showers” are a real weather condition, gifting out branded umbrellas present a good opportunity to build rapport with the public through positive association. Each time it pours and recipients use your branded umbrella to stay dry, it will help them see your company as reliable. Alternatively umbrellas can be used for protection against the sun, and are often kept for a long time, making them a good advertising investment for any business

Drinkware & Tote Bags

If you are looking to advertise your brand and also leave a positive impact on the environment, consider these options. Use Earth Day, which is celebrated in spring, to gift specialty branded items and present your brand as eco-friendly. Both drinkware and bags are categories that feature personalized reusable items that help reduce waste associated with single use plastics. Additionally tote bags are available in a number of attractive, bright colours perfect for springtime promotions while drinkware can simultaneously be used to promote exercise and healthy lifestyles.

Apparel

The warm weather also brings forth the opportunity to support a local sports team or charity event. Apparel that features your logo is a great way to give back to your community and promote your brand in the process. With many local sports leagues, and charity initiatives starting back up this could be a great time to invest in some custom branded swag. On the other hand many events that have gone virtual will still be needing products to promote their organization, and give to participants. Get involved in things like marathons, walks, and golf tournaments which are not available year-round, and present a unique avenue to gain brand awareness.

One of the many ways you can generate attraction for your brand is by customizing seasonally relevant products. This is also another easy and fun way to reinvent yourself and revamp your image to the public. Whether you want to spark the interest of your prospects, or show appreciation for an existing client this spring, promotional products can help get your brand in front of more eyes, for a small cost.