As there continue to be restrictions on in person events, this puts into the question whether trade shows, fairs, conventions and other networking events will still be taking place in their normal capacity in 2021. Due to these uncertainties and as part of an effort to stay safe many industries have moved their events to virtual spaces. This brings forth a special opportunity to put promo products to work, even if you are not able to work the booth yourself! The following products have the potential to do much of the leg work for you this year and will serve as advertising tools far beyond the original event.

Budget Friendly

The economic shutdowns have severely affected many businesses, forcing them to downsize or seek to cut costs where possible. For this reason, we believe promo products can be your best friend as we have many options that can help you get your name out there without breaking the bank. Products from this category include: pens, and notepads which are effective at keeping your branding visible while recipients are at their desk. Since the event will be taking place virtually, this is one way your brand can remain close to the action which will be happening on the computer screen.

Engaging Products

A new emerging trend is to print QR codes on products like tote bagsand capswhich are popular at trade shows and remain useful after the show has concluded. This technique could be useful for tech-savvy companies as they can change the content on the landing page without affecting the original promotional campaign. Caps and bags can help you attract show participants to virtual spaces and keep the public engaged in ways you may not be able to in person.

Staying Power

Another good idea is to provide products that will work for you for a long time. Think about adding your logo to products with immense staying power such as apparelor drinkware. A study performed by ASI found that “51% of Millennials who own promo products have kept some for 5 or more years.” This gives your products more opportunities to make impressions for you even when you are not able to make them in person.

As we move into 2021, many things remain uncertain about the way we normally conduct business. Trade shows, which are important to many industries have been left in limbo, pushing event organizers and industry leaders to scramble for new ways to connect with their peers and prospects. One possible solution is to incorporate promotional products into your virtual trade shows as a way to continue pushing your advertising forward even when you are not able to do it in person. At Mapleleaf Promotions, we have a great selection of branded products to help you establish and reinforce a long lasting bond for years to come.