In an increasingly digital world, promotional products stand out as a unique and highly effective marketing solution. Here are our top 6 reasons why promotional products are an essential tool to successfully grow your business in 2022.

1. Make Personal Connections

Promotional products can help you create personal connections with customers, potential customers, and employees. There’s nothing better than knowing you are recognized and appreciated, and that’s exactly how people feel when they find a branded goodie that’s been packed in with their order, gifted to them on a holiday, or handed to them at an event.

2. Develop Loyal Customers

Those positive feelings that people get from receiving a promo product will make them think highly of your business, and they will be more likely to become new or returning customers. Don’t just take our word for it — A 2017 study by the PPAI (Promotional Products Association International) found that 83% of consumers who receive a promotional product say they are more likely to do business with that company.

3. Leave a Lasting Impression

When people receive a promotional product, they will keep it for months or even years, especially if it’s useful to them. In fact, the PPAI’s 2021 consumer report states that around 75% of people will keep a promotional item because it is useful to them.

4. Get Free Brand Ambassadors!

When someone uses your branded water bottle at the gym or wears a hoodie with your logo on it to the mall, everyone around them is exposed to your brand, too. Plus, after they’re finished with a promotional product, 8 in 10 people will pass it along to someone else. The result? Long-term brand exposure that continues to grow exponentially, long after you’ve paid for and distributed the product. Talk about getting bang for your buck!

5. Diversify Your Platforms

Promotional products will make a great addition to your existing marketing plan. They are affordable and reach consumers in a unique and personal way. Physical items will stay with the consumer much longer than online or television ads—and people like them better, too! According to PPAI research, “promotional products are better received and less avoided by consumers than any other advertising vehicle.”

6. Choose from Countless Products

With promotional products, there is something for every brand and every budget. Whether you want small giveaway items or larger gifts for employees and loyal customers, the possibilities are endless. Personalize products that fit your niche to create an advertising strategy your audience can’t resist.