Do you have a conference, trade show, or farmer’s market coming up? Maybe you’re a sponsor for a local charity event, or participating in a university job fair. Whatever your next event may be, make it a great one with custom-branded swag that will have people flocking to your booth!

To set up a successful event booth, there are three important things you need to consider:

1) Is your booth easily identifiable? Will people who are familiar with your business be able to easily locate your booth? Will people who aren’t familiar with your business be able to make a reasonable guess at what your business does? If the answer to either of these questions is no, it’s time for a redesign.

If there’s one thing that’s sure to get your message across, it’s a large, eye-catching and informative sign. Luckily, we’ve got quite a few so you can pick the one that’s best suited to your business and event type:

Our 13’ Medium Feather Flag Kit will make promoting your business at outdoor events a breeze! Also available in small and large sizes, this flag will showcase your full-colour design just the way you want it. Plus, it comes equipped with an outdoor spike base and carrying bag for easy setup and transportation.

The Premium Banner with Stand is a versatile option that works well at both indoor and outdoor events. This banner provides loads of space to feature your logo and business name, or if you choose, go into a little more detail about your business’ specialty. The waterproof, sunproof, and scratch-resistant banner comes equipped with a stand for easy setup. The banner is also retractable and easily folds into the included carrying case.

2) Now that your booth is identifiable, the next question is….is it pretty?Sometimes appearances really are everything, and when you’re competing against dozens of other booths or stands for your audience’s attention, having an eye-catching setup will go a long way to make you stand out from the crowd.

A custom-printed tablecloth or wall-display backdrop will do wonders to improve your booth’s ‘curb appeal’, and ultimately, get your business noticed!

The 6’ Sublimated Table Cloth will instantly upgrade your plastic folding table, featuring your full-colour logo and design and adding visual interest to your display. Plus, it’s machine washable, wrinkle-resistant, and compliant with flame retardants for exhibit halls.

If you really want to take your booth to the next level, look no further than the 8’ x 8’ Wall Display Kit, which you can use as a background for your booth or an awesome photo backdrop for attendees to snap a picture with! This massive display is double-sided, featuring your full-colour design from all angles. Plus it’s lightweight, easy to put up and take down, and comes with a handy carrying case.

3) The final question you should be asking yourself when preparing your event booth is: are you providing a good reason for people to visit your booth?

Making an initial connection is the first step to building a relationship with potential customers, and that becomes so much easier when you have something to draw them in with! Booths will often draw crowds by offering desirable, high-value giveaway items. Tech accessories, like wireless chargers and Bluetooth speakers, are often the most popular giveaway items at an event, so investing in specialty promo items like these can help generate the buzz you’re looking for.

To generate more natural interactions, consider hosting an easy-to-play game where you can spin a wheel or pick a card to win these prizes. This provides an opportunity to make a stronger initial connection with a potential customer!

Looking to make an impression at your next business event? We can help! Head to our site to start customizing your event swag, and don’t hesitate to contact us if you need any help along the way.