The start of a new year brings forth the opportunity to renew and revamp your promotional marketing campaign. In doing so you will want to take advantage of current trends in the market, which help increase the advertising potential of your branded items. Whether you want to thank employees, send customer appreciation gifts or explore for new ways to connect with prospects, the following products will help your brand remain hot in 2021. As you are planning your marketing materials for your future promotions, keep the following product trends in mind!

The Power of Bundles

New Year gift sets, customized with your logo are a great way to start to the year with heightened awareness. Create a unique kit which includes branded items that are specific to your industry, or work setting. The benefit of putting your imprint on different types of products is that it will increase the opportunity for exposure, creating more channels to access new potential clients and referral sources. For example: match retail-inspired drinkware with trending tech accessories, along with some small items that individuals can carry around such as keychains in order to keep your logo visible in different settings. The great thing about bundles is that they are completely customizable so you can choose the products that make the most sense for you. Just ensure they are from different categories, to increase the likelihood of the logo being seen.

WFH Gear & Office Supplies

The beginning of the year is the perfect opportunity to consider branding office desk products that may not have been your top priority in the past. To encourage the safe re-opening of workplaces, after the holiday break we recommend desk products such as hand wipes or hand sanitizer, so your logo can stay on top of the recipient's minds. Consider items that are equally useful, both for those working from home, and those who are returning to the office. Notebooks, mugs and writing instruments are great gifts for any work setting and are perfect employee reminders of their ties to your company. This is also a great time to send out branded apparel to your special team members in order to start building back morale and team spirit after what has been a difficult year for many.

Health and Wellness

As a result of the current global pandemic, many people have shifted their focus to becoming healthier and improving their wellbeing in the New Year. For this reason, we expect Health and Wellness related products to be in high demand in 2021. As a business owner you can encourage a healthy lifestyle by gifting custom products from this category that feature your logo. Some examples include lunch bags and cooler packs so recipients can pack healthy home-cooked meals and spend less on greasy takeout. Alternatively our Health Tips Promotional Calendar is a fun way to promote your brand and encourage the public to achieve different health related objectives. The calendars can even be helpful for staying organized and committed to their fitness goals.

Take advantage of these popular trends and start next year on a high note by providing socially relevant branded products. The goal is to hit the ground running, so that you are not scrambling for ideas as the New Year approaches. This will ensure you can beat your competition to the punch, allowing your brand to be on top of everyone’s minds as they embark on a brand new journey at the turn of the year.