Modern advertising is no longer the static medium it once was. Gone are the days when simply advertising in print was enough to receive brand exposure and gain new potential customers. These days, to make your brand stand out you need to incorporate new advertising methods in your marketing campaign. The use of promotional products establishes new channels which can help you gain the traction and brand visibility you are looking for!

Send in The People!

One thing we’ve found that hasn’t changed much in the advertising industry is that people will wear your brand, especially if it’s a brand they trust and the apparel is attractive and stylish. Consider those around you the next time you’re out in public. How many people are wearing apparel with the logos of their favourite team, band, or movie? What this means is that there is a real opportunity for your brand to receive the same kind of exposure, when your custom branded apparel products are worn in public.

Clever small to medium sized businesses should take advantage of people’s desire to act as walking billboards. To do this requires more than simply throwing your logo on a random t-shirt and calling it a day. Ultimately, you want to create a unique item that elicits an emotional response not only from the person wearing the item, but also anyone who sees it. Nostalgia is big for the promotional products industry because we find that apparel used to commemorate special events such as a graduation party, or company anniversary have a higher perceived value as people tend to keep them for a long time.

Products with a Purpose!

Wearable items will even function as great advertising when you’re not wearing them. You can leave a branded shirt hanging on the backs of chairs at trade shows or conferences, for example, and it will still promote business by grabbing attention! When choosing apparel products to customize, you want people to get excited about wearing your branded gear. Likewise your products should be selected accordingly for the type of event. For example, if you are putting your logo on the t-shirt of a team you sponsor, the branded apparel should stand up to the friction of sliding into home or scoring the winning touchdown! In this case you should ensure your apparel is durable enough to go the distance, as this will facilitate advertising in the long run as well.

Promotional apparel is cost-effective, and it capitalizes on one very important, and abundant advertising space: people. People are a great vehicle for advertising. In many cases, they’ll even pay for the privilege of advertising the companies they love! When people are around they serve as brand ambassadors and, in many cases, they will deliberately choose products because they want to associate themselves with the identity of a brand. People serve as billboards, effectively getting advertisements to walk.

For this reason, you need to select products that people will want to wear or use, items that not only look great, but are of good quality. MLP offers great quality t-shirts, caps, and other customizable apparel that is well-made and attractive. Consider one of these items for your next promotional campaign and get your advertising to ‘walk’!