Promotional products are key in effective marketing and the building of a brand. Use your marketing budget to help purchase company branded products which help establish a brand and create awareness. While you are probably thinking you can build brand recognition digitally, you are right! Promotional products are a great compliment to any digital strategy and can also be used to increase your online presence. They do not need to be mutually exclusive, and we can tell you how you can make it work!

To get the best of both worlds, you will need to establish an objective, and choose a product to associate with your brand. Since this is no easy task, we have some pointers for you on the factors you should consider before investing in promotional products to combine with your digital marketing efforts.

The Brand

Building brand awareness through the use of promotional products is possible for companies of all sizes. For starters use products as a vehicle for your audience to become acquainted with your logo. This should be used as an opportunity to tell the world a little bit about you, for example; are you trying to convey that you are a budget-friendly company, or in contrast a luxury exclusive brand? Since promo products can be tailored to any brand profile, you can use you them as a symbol to represent your business. Promo products are effective tools to spread your overall corporate message.

The Objective

An important factor to determine when choosing products, is the purpose of the product is. As a business you must strategize what it is you are trying to get out the product, for example: are you trying to increase brand awareness, show customer appreciation, or engage the audience? All of these instances require different strategies in order to achieve the results that you desire. In cases where you are attempting to increase brand awareness you will most likely be looking at a cost-effective option which will reach the greatest number of people for the lowest possible cost.

In the event you want to show a special customer appreciation or celebrate a company milestone, you may want to consider purchasing personalized “corporate gifts”. These are more elegant, higher quality exclusive goods that will pass the test of time and make a lasting impression.

Engaging with customers through the use of promotional advertising is arguably the best way to complement your digital campaign. Physical products are an important tool used to reinforce visual content used in digital marketing. Hashtags printed on products are unique because they catch the attention of the recipient and encourages them to interact with your brand on social media. You can use your promo product as a way to invite your target audience to join the conversation online.

Choosing a product

Promotional products are effective advertising vehicles as recipients see an imprinted ad message many times without any added cost to the advertiser. They can be used to reinforce your brand persona, while creating awareness and inviting your audience to engage with you. Ensure that your brand is being represented well by taking the time to identify the purpose of the of the promo product, and how it can further advance your digital strategy.